What is Adobe Certified Associate - Adobe Rich Media Communication Studies?

Adobe Flash (formerly Macromedia Flash) is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast. More recently, it has been positioned as a tool for "Rich Internet Applications" ("RIAs").

Flash manipulates vector and raster graphics to provide animation of text, drawings, and still images. It supports bidirectional streaming of audio and video, and it can capture user input via mouse, keyboard, microphone, and camera. Flash contains an object-oriented language called ActionScript and supports automation via the Javascript Flash language (JFSL).

Flash content may be displayed on various computer systems and devices, using Adobe Flash Player, which is available free of charge for common web browsers, some mobile phones and a few other electronic devices (using Flash Lite).

Some users feel that Flash enriches their web experience, while others find the extensive use of Flash animation, particularly in advertising, intrusive and annoying, giving rise to a cottage industry that specialises in blocking Flash content. Flash has also been criticised for adversely affecting the usability of web pages.

Adobe conducted research to identify the foundational skills students need to effectively communicate using digital media tools. Based on feedback from educators, design professionals, businesses, and educational institutions around the world, the objectives cover entry-level skill expectations for Rich Media communication.

The following skills will be assessed on the Rich Media Communication using Adobe® Flash® CS5 exam:

Course Structure Summary

College Orientation

Setting Project Requirements
1.1 Identify the purpose, audience, and audience needs for rich media content.
1.2 Identify rich media content that is relevant to the purpose of the media in which it will be used (websites, mobile devices, and so on).
1.3 Understand options for producing accessible rich media content.
1.4 Demonstrate knowledge of standard copyright rules (related terms, obtaining permission, and citing copyrighted material).
1.5 Understand project management tasks and responsibilities.
1.6 Communicate with others (such as peers and clients) about design and content plans

Identifying Rich Media Design Elements
2.1 Identify general and Flash-specific best practices for designing rich media content for a website.
2.2 Demonstrate knowledge of design elements and principles.
2.3 Identify general and Flash-specific techniques to create rich media elements that are accessible and readable.
2.4 Use a storyboard to produce rich media elements.
2.5 Organise a Flash document.

Understanding Adobe Flash CS5 Interface
3.1 Identify elements of the Flash interface.
3.2 Use the Property inspector.
3.3 Use the Timeline.
3.4 Adjust document properties.
3.5 Use Flash guides and rulers.
3.6 Use the Motion Editor.
3.7 Understand Flash file types.
3.8 Identify best practices for managing the file size of a published Flash document.

Building Rich Media Elements by Using Flash CS5
4.1 Make rich media content development decisions based on your analysis and interpretation of design specifications.
4.2 Use tools on the Tools panel to select, create, and manipulate graphics and text.
4.3 Import and modify graphics.
4.4 Create text.
4.5 Adjust text properties.
4.6 Create objects and convert them to symbols, including graphics, movie clips, and buttons.
4.7 Understand symbols and the library.
4.8 Edit symbols and instances
4.9 Create masks.
4.10 Create animations (changes in shape, position, size, colour, and transparency).
4.11 Add simple controls through ActionScript 3.0.
4.12 Import and use sound.
4.13 Add and export video.
4.14 Publish and export Flash documents.
4.15 Make a document accessible

Evaluating Rich Media Elements by Using Flash CS5
5.1 Conduct basic technical tests.
5.2 Identify techniques for basic usability tests.

Assessment and Award

You will be assessed on this course by submitting various assignments to the College. Once you have successfully completed the assignments for this course, you will be required to register at any Certiport exam centre, an independent third party testing centre. Please note that the exams fees are not covered with the course fees.

Preparation for exam

Certification exams are computer-delivered, clock-book tests consisting of 30-50 multiple choice questions. Each exam takes 50 minutes to complete, and results are given to you at the testing centre immediately after you finish. You can log on to www.certiport.com to register for an exam.

Why should I study Adobe Certified Associate - Adobe Rich Media Communication Studies?

Give yourself a promotion. Become Adobe Certified.

It can be difficult to get ahead in today's market. To stand out and be noticed, now more than ever, you need a clear and focused way to tell the world about your expertise. The solution? Become Adobe Certified. Adobe certification is an industry standard of excellence, and it's the absolute best way to communicate your proficiency in leading products from Adobe.

An Adobe Certified Associate (ACA) is an entry-level certification aimed at validating communication skills using a particular digital medium – in this case Adobe Flash. An individual with the ACA is armed with a the credentials to get an internship, a first job out of school, or credit for college-level programs in design, or rich media design.

As an individual, an Adobe Certified Associate credential allows you to:

• Differentiate yourself from competitors
• Get your résumé noticed
• Attract and win new business opportunities
• Gain recognition from your employer
• Leverage the power of the Adobe brand

Is Adobe Certified Associate - Adobe Rich Media Communication studies the right course for you?

Do this quick and easy questionnaire to find out if Adobe Certified Expert - Rich Media Specialist is the right qualification for you. Answer either YES or NO.

• Are you currently a Flash Developer?
• Are you interested in creating Rich Media pages and/ or micro-sites?
• Do you enjoy working with an advertising and/ or marketing company and creating Rich Media campaigns?
• Would you like to learn how to become an internationally recognised Rich Media developer from the comfort of your own home?
• Can you see yourself working with a team of people developing Rich Media sites meeting tight deadlines?

If you answered YES to more than two of these questions, then Adobe Certified Expert - Rich Media Specialist Studies is the RIGHT course for you. We recommend that you register for this course right away!


Call the College on 0800 21 23 22 to take the next step.


If you did not answer YES to more than five of the questions, then perhaps you should consider one of our other courses or fill in the form at the bottom of this page and we will contact you. Alternatively, call the College on 0800 21 23 22 to speak to one of our friendly Student Registrars and they can help you determine which is the right course for you.

OTHER COURSES YOU MAY BE INTERESTED IN

• Adobe Photoshop
• Adobe Flash
• Dreamweaver
• Expression Rich Media 2.0
• Graphic Rich Media Course
• Ace – Design Specialist
• Ace – Video Specialist

Call the College on 0800 21 23 22 to find out how you can register for one of these courses.

INTERESTED? WANT TO FIND OUT MORE?

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