Marketing Management Studies
What is Marketing Management?
Marketing Management forms part of the bigger term Business Management, as the success of any business is directly linked to its marketing approach. All businesses, whether they offer actual products that are sold or deliver services to the public, need good Marketing Managers, because if advertising is poor or ineffective, people will not know about the business’ existence and what they offer. The job of a Marketing Manager would therefore be to coordinate the different functions within a business in such a way that it offers the best possible product or service in a cost-effective and timely fashion.
Marketing Management also involves identifying customer needs and expectations, since the ultimate goal of any business is to make a profit and maintain a steady growth rate. This cannot be done if you don’t build up a good reputation and a big following, so Marketing Managers of all businesses have the responsibility to ensure that the products or services being offered satisfy the needs of its customers.
Why should I study Marketing Management?
We live in an extremely competitive world and all around us there are businesses trying to win us over with their products or services. In South Africa, especially, entrepreneurs try their hardest to start up small businesses from scratch, and not all of them manage to grow into formidable enterprises. One week the corner shop is still selling chips and cool drinks, and the next it is replaced by a barbershop! Businesses, whether they’re just starting out or already established, rely on the basic principles of marketing. Without a good Marketing Manager to oversee this process, failure is almost certain. Obtaining a qualification in this field would give you the experience and confidence to make a success of any business. You can’t go wrong!
What Marketing Management Courses does College SA offer?
1. Management Certificate (SAIM)
2. Marketing Management Diploma (SAIM)
3. Marketing Management Advanced Diploma (SAIM)
What do these Marketing Management Courses entail?
1. Management Certificate (SAIM)
The SAIM Certificate in Management is a NQF Level 5 qualification and accredited with SAQA. It’s a one year course during which students complete six Certificate Level subjects.
The content of these subjects deals with aspects such as business accounting, business communication, self management, and the principles that govern management in general, marketing management and human resources management. This is a good introductory course to what exactly Marketing Management involves, and it would form a solid foundation for future studies within this field.
2. Marketing Management Diploma (SAIM)
The SAIM Diploma in Marketing Management is a NQF Level 5 qualification and accredited with SAQA. It’s a two year course during which students will first complete six Certificate Level subjects before moving on to the six more complex Diploma Level subjects.
The content of the Certificate Level subjects deals with aspects such as management principles, business communication and accounting, self management and entrepreneurship, while the Diploma Level subjects delve into the principles of economics and business law. At the end of this programme, students would have a very good knowledge of how a business should be run and what techniques to implement to ensure success.
3. Marketing Management Advanced Diploma (SAIM)
The SAIM Advanced Diploma in Marketing Management is a NQF Level 6 qualification and accredited with SAQA. It’s a three year course during which students will first complete six Certificate Level subjects and six Diploma Level subjects before moving on to the six Advanced Diploma Level subjects.
The content of the Certificate Level subjects deals with aspects such as self management, business communication and accounting, management principles, and entrepreneurship, while the Diploma Level subjects delve deeper into the principles that govern economics and business law. When students start with the Advanced Diploma Level subjects, they will focus their attention on the strategies involved in Marketing Management. At the end of this programme, students would be able to perform all the functions of a Marketing Manager.
