Course Details Summary:

What is Marketing Management?

Marketing Management is one of the most important functions within any business, as it involves the continuous promotion of that particular enterprise. Marketing techniques are applied in various ways to market specific products or services, and marketing managers are therefore responsible to ensure that customers’ demands are met. This needs to be done in a cost-efficient and effective manner in order for businesses to be successful in the global market.

Why should I study Marketing Management?

Marketing Management is directly linked to the success of any business enterprise and therefore the demand for competent Marketing Managers is always high. This course would teach you efficient Marketing Management Strategies so as to understand the operations of a business and the market in which they operate.

Is Marketing Management the RIGHT qualification for you?

Do this quick and easy questionnaire to find out if the SAIM Business Management Advanced Diploma: Marketing Management is the right qualification for you. Answer either YES or NO.

• Are you interested in Marketing Strategies and Strategic Planning?
• Do you want to work in an environment which requires you to analyse Corporate Culture and the Business Market as a whole?
• Do you want to learn more about the Management of a firm’s Marketing Resources and Activities?
• Are you creative, adaptable and able to function efficiently in a group, as well as individually?
• Do you wish to register for a course that is endorsed by a Professional Institute?
• Do you wish to register for a course that will give you skills in Marketing Management?
• Do you need a Diploma which is recognised by industry both inside and outside South Africa?
• Do you wish to obtain a qualification that will be a useful tool in advancing your career in Marketing Management?
• Do you want to belong to a Professional Membership Institute which will recognise your qualifications as well as your managerial and other work experience?
• Are you aiming at a Managerial position, but you don’t have the skills and qualifications you need to be a Manager?
• Do you recognise that there is a critical shortage of well-trained Marketing Management personnel in business today?

If you answered YES to more than five of these questions, then the SAIM Business Management Advanced Diploma: Marketing Management is the right qualification for you. We recommend that you register for this course right away!


Call the College on 0800 21 23 22 to take the next step.


If you did not answer YES to more than five of the questions, then perhaps you should consider one of our other courses or fill in the Form at the bottom of this page and we will contact you.

Alternatively, call the College on 0800 21 23 22 to speak to one of our friendly Student Registrars and they can help you determine which is the right course for you.

Other Management- Related Courses You May Be Interested In

• College SA Certificate: Junior Management – General (Entrepreneur)
• College SA Certificate: Professional Secretary – Human Resources
• College SA Certificate: Professional Secretary – Information Management

Call the College on 0800 21 23 22 to find out how you can register for one of these courses.

Course Structure Summary

In order to complete the SAIM Business Management Advanced Diploma: Marketing Management, students must complete ALL of the following Subjects:

Orientation Subject

• Tactics for Winning

Certificate Level Subjects

• Management Principles
• Business Communication
• Business Accounting
• Self Management
• Marketing Management Principles
• Entrepreneurship

Diploma Level Subjects

• Management Practice
• Economics A – Micro Economics
• Business Law Principles
• Economics B – Macro Economics
• Marketing Management Practice
• Quantitative Techniques

Advanced Diploma Level Subjects

• Management Strategy
• Management Research
• Management Research Report
• Human Resources Management Principles
• Marketing Management Strategy

Assessment and Award

Once you have successfully completed the necessary assignments prescribed by College SA, you may apply to write the examinations with the SAIM. Upon successful completion of your exams, SAIM will award you with an Advanced Diploma in Business Management – Marketing Management.

Should you successfully complete all the Certificate-Level subjects, you may apply to the SAIM to obtain a Certificate from them.

After each successfully completed subject, students can contact the College to receive a Subject Completion Certificate.

Important Exam Information

It is very important that you register as a Student Member of the SAIM, and that you register for your exams, BEFORE the exam registration closing date.

Please note that you must register as a Student Member of the SAIM. If you are not a Student Member of the SAIM, your registration for the exam will not be accepted.


Important: The SAIM Exam Fees are NOT included in your Course Fees – unless you register with the College on the “All-Inclusive” option.


Call the College on 0800 21 23 22 to find out more about the All-Inclusive option.

The All-Inclusive Option

If you want your Tuition fee with the College to include all your Exam Fees and your Membership Fees, you can choose our All-Inclusive package. This is a little more expensive, but then the College takes care of all Membership and Exam fees, and we will alert you to fill in the relevant Membership and Exam Forms.

If you choose this option; you can pay all your study costs in a single in-advance payment, or in monthly payments. This means that you do not have to worry about being able to afford future Exam Fees and Membership Fees, since the College will take care of them on your behalf.

Note that the All-Inclusive option gives you Membership and Subscription for the full period of study.
Also, the College will pay for one exam per subject. If you fail an exam, you will have to make additional payments to re-write the exam.

The South African Institute of Management (SAIM)

The South African Institute of Management (SAIM) is a professional body that promotes life-long learning and the continuous development of managers. Its purpose is to help transform workers, supervisors and accidental managers into professional managers by encouraging self-discovery, self-governance, respect for human rights, networking and accountability to others.

SAIM offers courses that are registered with the South African Qualifications Authority (SAQA) in various fields of management. Its aim is to ensure the life-long employability of its students by teaching them essential life-skills needed for successful communication and management. College SA is accredited by the SAIM as a training provider, so if you desire to develop your life- and business skills, enrol for a SAIM-programme today.


Click here for more detailed information about the SAIM

Handy Checklist

For your convenience, we are including a handy checklist so that you can be sure that you have all the information that you need. Don’t forget, if you have absolutely any questions, please contact the College on 0800 21 23 22 to speak to one of friendly Student Registrars.

• Course Fees – get this from your Student Registrar.
• Study Material – ALL the books and Study Material that you need to pass this Course (the Prescribed material) are included in your College Course Fees.
• Annual Student Membership Subscription Fee –  You need to register as a Student Member of the South African Institute of Management (SAIM).  You will be responsible for paying the Membership Fee.
• Exam Fees – this course has exams so you will have to pay Exam fees.

Interested? Want to find out MORE?

If you would like to find out more about the SAIM Business Management Advanced Diploma: Marketing Management, fill in this short Form and then one of our friendly Student Registrars will respond to your questions and will provide you with all the information you need.

Frequently Asked Questions