WHAT IS TOURISM MARKETING?

Tourism has become a popular global leisure activity. The ever changing nature of the tourism industry makes it such an interesting career choice, and it’s perfect for someone who has a sense of entrepreneurship and good business ideas. The Tourism Marketing course is a high quality programme that provides students with a strong foundation in the field of tourist marketing and essential business skills. This course is ideal for marketers who are working or wishing to work in the tourism industry.

In particular, this course zooms in on the relevant marketing processes and how to optimise your tourism enterprise. It not only pays attention to identifying entrepreneurial opportunities, but also how to develop these ideas. Students would learn more about what marketing tools and strategies to use, which involves analysing and understanding their market and how to best reach their customers and give them what they’re looking for. This course is therefore aimed at students who would like to gain knowledge about launching a career in tourism and how to sustain it.

COURSE STRUCTURE SUMMARY

• Tactics for Winning.
• Principals of Marketing Tourism in South Africa.
• Providing an integrated combination of theory and practice to ensure competency.
• Increased  awareness of entrepreneurial opportunities.
• e-Marketing: Cutting edge development.
• Understanding marketing in the tourism industry.
• Gathering information for decision-making.
• Analysing the tourism market.
• Implementing the marketing mix strategies.
• Understanding tourism marketing issues.

ASSESSMENT AND AWARD

You will be required to complete a case study and activities after each chapter. You will submit two assignments to determine competency. Once you have successfully completed the necessary assignments prescribed by College SA, you will be awarded a Certificate in Tourism Marketing.

WHY SHOULD I STUDY TOURISM MARKETING?

A career in tourism is a very interesting occupation and it offers countless entrepreneurial opportunities. Whether you want to start big or small, it all begins with a good idea and a “sellable product” – something that tourists would value and pay money to experience. All you need to know is how to market it well, and the rest would fall into place.

If you’re not interested in starting your own business but rather entering the South African tourism industry in general, a tourism qualification could land you a great position at an established enterprise. The tourism industry is becoming more and more competitive, so businesses are constantly on the lookout for creative marketers to “sell” their product, service, attractions, etc. The need for competent managers is also always increasing, as each business needs someone that coordinates matters and ensures that things run smoothly.

If you enjoy challenges and would like to work in an interesting environment, enrol for the Tourism Marketing course today!

IS THE TOURISM MARKETING COURSE THE RIGHT COURSE FOR YOU?

Do this quick and easy questionnaire to find out if the Tourism Marketing course is the right course for you. Answer either YES or NO.
1.    Are you working in the tourism industry or aspiring to pursue a career in this field?
2.    Are you interested in marketing principles and cutting edge developments in advertising?
3.    Would you like to work in an interesting and very exciting environment?
4.    Would you consider yourself to be creative and able to think on your feet?
5.    Do you want to analyse the tourism market in order to increase tourism potential in our country?
6.    Do you need a Certificate to certify that you are a competent and qualified Tourism Marketer?
7.    Are you considering starting your own business within the hospitality industry?
8.    Are you motivated and able to adapt to changing circumstances?

If you answered YES to more than five of these questions, then the Tourism Marketing course is the RIGHT course for you. We recommend that you register for this course right away!


Call the College on 0800 21 23 22 to take the next step.


If you did not answer YES to more than five of the questions, then perhaps you should consider one of our other courses or fill in the Form at the bottom of this page and we will contact you. Alternatively, call the College on 0800 21 23 22 to speak to one of our friendly Student Registrars and they can help you determine which is the right course for you.

OTHER COURSES YOU MAY BE INTERESTED IN:

• Certificate in Tourism Management
• Certificate in Events Management
• Certificate in Wedding Planning
• Certificate in Digital Photography
• Skills Foundation Certificate in Food and Beverage Service
• Skills Proficiency Certificate in Food and Beverage Service (includes Foundation Level)
• Certificate in Food and Beverage Service (includes Foundation and Proficiency Levels)

Call the College on 0800 21 23 22 to find out how you can register for one of these courses.

INTERESTED? WANT TO FIND OUT MORE?

If you would like to find out more about the Tourism Marketing Qualification, fill in this short Form and then one of our friendly Student Registrars will respond to your questions and provide you with all the information you need.

Frequently Asked Questions