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College SA Proficiency Certificate:Tourism Marketing


Course Information:


 Course  College SA Expert Certificate in Tourism Marketing
 Programme Type  College SA Expert Certificate Programme
 Partner Institute  Not Applicable
 Award Type  College SA Expert Certificate
 Award Issued By  College SA
 Accredited By  Not Applicable
 SAQA ID  Not Applicable
 NQF Level  Not Applicable
 Course Duration  12 Months
 Entrance Criteria
  • Grade 10
  • Learners must be at least 16 years of age
  • The ability to read and write in English

Course Structure


Certificate Subjects:

Marketing Principles
Characteristics of tourism and marketing principles
The tourism marketing environment
Tourism marketing planning
Tourism marketing research
Segemenation, targeting and positioning principles
Consumer behaviour in tourism
Organisational behaviour in tourism principles
Product-offering strategies
Pricing strategies
Distribution strategies
Marketing communication and advertising strategies
Sales promotion and personal selling strategies
eMarketing and direct marketing strategies
Marketing collateral, PR and sponsorship strategies
Physical evidence, people and process strategies


Assessment and Award

You will be required to complete a case study and activities after each chapter. You will submit two assignments to determine competency. Once you have successfully completed the necessary assignments prescribed by College SA, you will be awarded a College SA Expert Certificate in Tourism Marketing.


Your first assignment will be on Goal Setting, which will arrive with your Welcome Pack.


Request Information from College SA Today

If you would like to find out more about the College SA Expert Certificate in Tourism Marketing, simply fill in the form below, and we will call you back shortly [office hours]. This form is the first of two forms, so please do take the time to fill in the second form too.




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